‘X-Factor’ Winner To Get TV Record Prize, Super Bowl Ad

Written by Jessica Smith on Aug. 05, 2011

The most lucrative prize package in television history will be given to the winner of FOX’s The X-Factor come this fall, according to Simon Cowell. The former Idol judge, who is the executive producer as well as a judge on X-Factor, announced today that the winner will go on to earn $5 million along with a recording contract with Sony Music/Syco, as well as star in a Pepsi commercial during the Super Bowl in February.

Previously, it has been assumed that the winner would be earning a $5 million contract by Sony Music and Syco, but Cowell clarified at the Television Critics Association Friday. “The $5 million is guaranteed,” Cowell said. “If I didn’t think we couldn’t find someone worth $5 million in America we wouldn’t have made the show in America.”

Regarding the Pepsi ad at the Super Bowl, it is an interesting pairing for The X-Factor, as the winner will do the commercial to air on NBC, which will air the big NFL game this year. However, according to the Los Angeles Times, no mention of The X-Factor will be allowed to air during the commercial because FOX is obviously NBC’s competition. During one of the rare times a year when people tune in to watch the commercials — last year’s event drew a record 111 million viewers — the winner will be allowed to appear, but any mentions or sightings that promote The X-Factor will reportedly be prohibited by NBC.

“For decades, Pepsi has put musical talent in its commercials on T.V.’s biggest stage – the Super Bowl,” said Frank Cooper, Chief Consumer Engagement Officer of PepsiCo Americas Beverages about the deal. “Pepsi has a long history of being the curator, creator and catalyst of exciting, new music; and The X-Factor partnership is a great way for us to continue to bring fresh musical talent to new generations.”

The winner of X-Factor will go on to join legends such as Michael Jackson, Justin Timberlake, and Madonna to star in the Pepsi ad. Pepsi has been a longtime partner with the NFL. Currently, the cola company has its Pepsi Max drink as the official soft drink of the NFL.