The most lucrative prize package in television history will be given to the winner of FOX’s The X-Factor come this fall, according to Simon Cowell. The former Idol judge, who is the executive producer as well as a judge on X-Factor, announced today that the winner will go on to earn $5 million along with a recording contract with Sony Music/Syco, as well as star in a Pepsi commercial during the Super Bowl in February.
Previously, it has been assumed that the winner would be earning a $5 million contract by Sony Music and Syco, but Cowell clarified at the Television Critics Association Friday. “The $5 million is guaranteed,” Cowell said. “If I didn’t think we couldn’t find someone worth $5 million in America we wouldn’t have made the show in America.”
Regarding the Pepsi ad at the Super Bowl, it is an interesting pairing for The X-Factor, as the winner will do the commercial to air on NBC, which will air the big NFL game this year. However, according to the Los Angeles Times, no mention of The X-Factor will be allowed to air during the commercial because FOX is obviously NBC’s competition. During one of the rare times a year when people tune in to watch the commercials — last year’s event drew a record 111 million viewers — the winner will be allowed to appear, but any mentions or sightings that promote The X-Factor will reportedly be prohibited by NBC.
“For decades, Pepsi has put musical talent in its commercials on T.V.’s biggest stage – the Super Bowl,” said Frank Cooper, Chief Consumer Engagement Officer of PepsiCo Americas Beverages about the deal. “Pepsi has a long history of being the curator, creator and catalyst of exciting, new music; and The X-Factor partnership is a great way for us to continue to bring fresh musical talent to new generations.”
The winner of X-Factor will go on to join legends such as Michael Jackson, Justin Timberlake, and Madonna to star in the Pepsi ad. Pepsi has been a longtime partner with the NFL. Currently, the cola company has its Pepsi Max drink as the official soft drink of the NFL.