Was The Chris Brown Incident A Publicity Stunt By ABC?

Written by Michael Lambarde on Mar. 25, 2011

As you know by now, Chris Brown went on an outburst following his interview with Robin Roberts on ABC’s Good Morning America on Tuesday, stemming from Roberts asking Brown about Rihanna, despite Roberts admitting that she went over the Rihanna questions with him beforehand. Now, the network is not only allowing him to appear twice on the number-one rated reality series, Dancing with the Stars next week, but inviting him back to GMA.

PHOTOS: Chris Brown all smiles and laughs following GMA outburst

However, many are saying that Brown’s violence backstage on GMA could have been orchestrated by ABC and Brown because both would benefit — ABC because he is scheduled to appear on DWTS next week and the buzz that it generated will likely generate additional eyeballs to view him. Not to mention a second appearance on GMA will likely be heavily promoted. GMA has long been in second place in the morning timeslot behind NBC’s Today, and they very well could have set something up with Brown’s people.

PHOTOS: Chris Brown following incident on ‘GMA’; PLUS, close-up shots of the window Brown allegedly broke

On Brown’s side, the publicity could help him generate more buys for his new album. After all, any publicity is good publicity when you’re out selling something, right? However, one thing that sort of kills the conspiracy theory is that Brown is still currently on probation, not to mention after the Rihanna situation two-years-ago, he likely wants to be looked upon positively by his fans now. Peter Shankman, who has represented clients with publicity stunts in the past, says: “If he’d just gone on and said life is fine, [the story’s over]. Now it has a life until Next week […] If it’s a stunt, it’s done exactly what it was supposed to do.”