Miss USA Pageant Up Significantly In The Ratings, Leads NBC To Ratings Win

Written by Michael Lambarde on Jun. 20, 2011

NBC’s coverage of the US Open bleeding into primetime and coverage of the Miss USA Pageant led the network to a win in the ratings Sunday, which was 57% better than second place FOX in viewers and by 28% in the coveted adults 18-49 demographic.

The final rounds of the US Open helped NBC get the night off on the right foot, as over 30 minutes of it aired in primetime, drawing 9.01 million and a 2.2 demographic in the 7PM hour, and then 5.24 million and a 1.3 demo in the 7:30PM half-hour, but NBC also aired a repeat encore of Minute to Win It directly after it until a repeat of America’s Got Talent aired at 8PM (4.65 million, 0.8 demo). Coverage of the Miss USA Pageant drew 6.61 million and a 2.0 demo at 9PM, and 7.88 million and a 2.4 demo at 10PM. The Miss USA broadcast was the best ratings the pageant has drawn since 2007, and was up 56% in the adults 18-49 rating compared to last year.

FOX had an all animation repeat line-up of American Dad (1.73 million, 0.8), Bob’s Burgers (1.59 million, 0.7), The Simpsons (3.22 million, 1.5), The Cleveland Show (3.13 million, 1.5), Family Guy (3.81 million, 1.8), and American Dad (3.39 million, 1.6).

CBS and ABC tied in the demographic, but CBS led in total viewers (5.36 million vs. 3.88 million). CBS went with 60 Minutes at 7PM at 7.35 million and a 0.8 demo, two-hour live coverage of the Daytime Emmy Awards with 5.26 million and a 0.8 demo at 8PM and 5.57 million and a 0.8 demo at 9PM. The Eye rounded out the night with a repeat of the Good Wife, which drew 3.28 million and a 0.5 demo.

ABC went with reruns of America’s Funniest Home Videos (4.72 million, 1.0), Extreme Makeover: Home Edition (3.34 million, 0.8), Castle (3.37 million, 0.5), and Body of Proof (4.10 million, 0.6).

Source: Nielson Media Research

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