Macy’s 4th Of July Spectacular Gives NBC Ratings Bragging Rights On Monday

Written by Michael Lambarde on Jul. 05, 2011

NBC was the network to beat on the 2011 Independence Day holiday, beating second place CBS by 38% in the coveted adults 18-49 demographic. The network scored a 1.6 18-49 rating and 6.28 million viewers, fueled by the popular Macy’s 4th of July special. CBS took second with a 1.0 18-49 demographic and 4.88 million, ABC was third with a 0.8 demo and 3.06 viewers, and FOX fourth with a 0.7 demo and 1.92 million. The CW was last with a 0.2 demo and 434,000 viewers.

NBC aired a rerun of America’s Got Talent at 8PM to start what would otherwise be a slow night as Americans spent time celebrating the Fourth of July holiday. Talent drew 4.86 million viewers with a 1.2 demo. The network then aired an original episode of Macy’s 4th of July Fireworks Spectacular at 9PM, drawing 8.65 million and a 2.1 demo. The 2.1 demo was up 34% from last year’s 1.4 rating, and drew its best adults 18-49 demo since 2007. In addition, that was the highest rated telecast since 2000. NBC then aired an encore telecast of the fireworks display, drawing 5.34 million and a 1.4 demo.

CBS went with reruns of How I Met Your Mother (3.18 million and a 0.9 demo), Mike & Molly (3.43 million, 0.8), Two and a Half Men (4.63 million, 1.2), and Mike & Molly (4.9 million, 1.1). The network rounded out primetime with their own version of a fireworks display with the Boston Pops Fireworks Spectacular (6.58 million, 1.1). While the telecast drew more viewers than the encore of the Macy’s display, the encore actually drew a higher demo than CBS’s live coverage.

ABC was third with an encore telecast of The Bachelorette (avg 8-10PM, 3.09 million and a 0.7 demo) as well as a repeat of Extreme Makeover: Weight Loss Edition (3.02 million, 1.0). FOX went with a rerun of MasterChef (2.3 million, 0.9) and House (1.55 million, 0.5). The CW aired reruns of 90210 (510,000 viewers, 0.2) and Gossip Girl (360,000 viewers, 0.1).