NBC was the network to beat on the 2011 Independence Day holiday, beating second place CBS by 38% in the coveted adults 18-49 demographic. The network scored a 1.6 18-49 rating and 6.28 million viewers, fueled by the popular Macy’s 4th of July special. CBS took second with a 1.0 18-49 demographic and 4.88 million, ABC was third with a 0.8 demo and 3.06 viewers, and FOX fourth with a 0.7 demo and 1.92 million. The CW was last with a 0.2 demo and 434,000 viewers.
NBC aired a rerun of America’s Got Talent at 8PM to start what would otherwise be a slow night as Americans spent time celebrating the Fourth of July holiday. Talent drew 4.86 million viewers with a 1.2 demo. The network then aired an original episode of Macy’s 4th of July Fireworks Spectacular at 9PM, drawing 8.65 million and a 2.1 demo. The 2.1 demo was up 34% from last year’s 1.4 rating, and drew its best adults 18-49 demo since 2007. In addition, that was the highest rated telecast since 2000. NBC then aired an encore telecast of the fireworks display, drawing 5.34 million and a 1.4 demo.
CBS went with reruns of How I Met Your Mother (3.18 million and a 0.9 demo), Mike & Molly (3.43 million, 0.8), Two and a Half Men (4.63 million, 1.2), and Mike & Molly (4.9 million, 1.1). The network rounded out primetime with their own version of a fireworks display with the Boston Pops Fireworks Spectacular (6.58 million, 1.1). While the telecast drew more viewers than the encore of the Macy’s display, the encore actually drew a higher demo than CBS’s live coverage.
ABC was third with an encore telecast of The Bachelorette (avg 8-10PM, 3.09 million and a 0.7 demo) as well as a repeat of Extreme Makeover: Weight Loss Edition (3.02 million, 1.0). FOX went with a rerun of MasterChef (2.3 million, 0.9) and House (1.55 million, 0.5). The CW aired reruns of 90210 (510,000 viewers, 0.2) and Gossip Girl (360,000 viewers, 0.1).