A week after Jersey Shore hit record-breaking season premiere numbers last week, the ratings for the second episode of the fourth season took a bit of a dive on Thursday, but still was able to dominate both cable and broadcast.
Snooki, The Situation, Pauly D, and company brought in 7.37 million viewers Thursday as well and a 3.7 rating amongst adults 18-49, the advertiser friendly demographic. Overall, the show was knocked down a bit from last week’s 8.78 million viewers by 16% and in the demo (4.3 last week) by 14%.
However, to put in perspective what a powerhouse the show remains, it beat shows on broadcast such as the season finale of FOX’s So You Think You Can Dance by 46% in the key demo, CBS’s live eviction episode Big Brother by 27%, and ABC’s Wipeout by 62%. The guidos and guidettes were even able to beat ESPN’s coverage of the NFL by 54%.
We’d say that somewhere Snooki would be celebrating, but we’re sure that she already is.
UPDATE: The ratings for the Republican debate last night Ames, Iowa are also now in and the telecast on FOX News was absolutely decimated in the coveted young demographic (3.7 vs 0.8) by 78%. Jersey Shore was also able to beat the GOP debate in total viewers (7.37 million vs 5.05 million) by 31%. To show you the power of the MTV reality series, even the encore presentation at 11PM was able to beat the original airing of the GOP debate in the 18-49 demo by 43%.