150 celebrities such as Beyonce, Madonna, Britney Spears, Lady Gaga, Justin Bieber, Rihanna and more have joined forces to promote the “I’m Gonna Be Your Friend” campaign via social media to raise awareness for the famine crisis in Eastern Africa.
The campaign, found at imgonnabeyourfriend.org, plays the music of Bob Marley and the Wailers’ song, High Tide or Low Tide, and is accompanied by tragic video of children malnourished in Africa, which can be found embedded below.
According to the United Nations, 3.6 million people are at risk of starvation in Somalia, and 12 million people are at risk across Horn of Africa, including in Ethiopia and Kenya. The UN agency has called a high-level meeting to help overcome the crisis.
Donations that come in, as promoted by the celebrities through Twitter, will rebuild agriculture and fight hunger as the crisis only seems to worsen by the day. Additionally, if you can’t donate, a simple donation of $1.29 can be done if you download High Tide or Low Tide.
According to campaign organizers, outreach by celebrities is expected to reach 730 million people alone and more than 1 billion people overall. Partners such as Yahoo, Facebook, AOL, MSN, Youtube, Twitter, and Universal Music Group are also involved.