Fri. Box Office: ‘The Help’ On Top Again, ‘Apollo 18’ Just Edges ‘Shark Night’

Written by Michael Lambarde on Sep. 04, 2011

For the third weekend in a row the critically-acclaimed The Help topped the Friday box office, beating the three new movies that made their Friday debuts. The Help, starring Emma Stone drew $3.6 millon on Friday, bringing its total gross to $108 million, more than quadrupling its budget of $25 million.

The sci-fi and horror film debuts of Apollo 18 and Shark Night were virtually neck-and-neck with the former getting just a $10,000 advantage — $2.84 million for Apollo 18 and $2.83 million for Shark Night — which 88% of its gross accounted for the 3D version of the film.

The Friday debut of The Debt, which hit theaters on Wednesday, raked in $2.6 million, bringing its three-day total to $4.5 million. Week two of action thriller Colombiana only made $2 million on Friday, which brings its total gross to $16.5 million.

FRIDAY BOX OFFICE ESTIMATES:
(1) The Help – $3.63 million (total overall gross of $108.02 million)
(2) Apollo 18 – $2.84 million
(3) Shark Night 3D – $2.83 million
(4) The Debt – $2.61 million
(5) Colombiana – $2 million ($16.56 million)
(6) Rise of the Planet of the Apes – $1.85 million ($154.07 million)
(7) Don’t be Afraid of the Dark – $1.45 million ($12.89 million)
(8) Our Idiot Brother – $1.42 million ($11.65 million)
(9) Spy Kids 4 – $1.03 million ($25.43 million)
(10) The Smurfs – $0.875 million ($128.82 million)